Houtan Hormozian is an active Mortgage Advisor and Vice President of CRESTICO, INC. an experienced mortgage veteran with over a decade of accomplishment in both Wholesale and Retail operations and currently serving as the State Secretary for California Association of Mortgage Professional and President of It’s North Los Angeles Chapter.
As a Mortgage Professional, I expand my client base exclusively through referrals from satisfied clients, friends and associates. How do I do this? First, I pay attention. That means I listen to my clients when they speak and I take note of all the details of their situation and I am sensitive to their needs. In doing so, I earn and keep all my clients trust. Next, I show integrity. This industry has taken a hard hit in the morals department in recent years, so I make sure that EACH of my clients know that I truly have their BEST interests in mind and I make sure they understand that. A good working relationship with a client is far more important to me than any money I can make. Finally, I talk to my clients in a language they can understand. I use terms and explanations that anyone, even someone who has never signed a loan document or purchased a property before, can understand. I cater to my client’s needs. The more experienced clients get the same quality of service, just in their language. These three qualities make for some of the best and most productive working relationships in the industry. I want my clients to come to me with their financing issues, and I want them to leave me with a fully comprehensive understanding and extremely pleasant experience. Happy clients are returning clients!